Coca-Cola Christmas

In 2018, Coca-Cola partnered with the Salvation Army in order to deliver festive joy to those who needed it most - through the Coca-Cola Christmas Truck Tour. Kicking off in Sydney with one of Australia’s largest Secret Santa’s ever, Coke wanted to remind people how good it feels to give.

With this in mind, we were challenged with conveying this message on Coca-Cola’s world-famous Kings Cross billboard.

And here’s the result: